Shell in the Workshop

The central laboratories in 1931 ...

... TODAY THERE ARE 1500 LUBRICANTS WORLDWIDE

PRODUCTS

Shell provide a totally integrated oil refining process which means that our customers can be assured that all products are researched, produced and delivered to the very highest standards. Shell expertise means that the addition of special additives results in lubricants offering the ultimate in performance, protection and reliability.

Quality is assured by the accreditation of BS EN 1509000 (B55750), and Ford Q1.

Shell is the name that motorists associate with quality and trust. Customer recognition and confidence in the brand is an important benefit of any association with Shell.

After years of development in all forms of motorsport, our lubricants have been tested in the world's toughest driving conditions. The results can be seen in a range of oils designed for today's modern engines that not only reduce wear and improve fuel consumption by 3-5%, but are also environmentally friendly.

In 1910 fuel was delivered by horse and cart

... TODAY WE DELIVER 27 MILLION LITRES A DAY

MARKETING

FULFILLING THE POTENTIAL

Shell offer a comprehensive marketing support package designed to maximise the profit opportunities for their customers. From eye-catching point of sale and regular staff incentive and consumer promotions, to the unique benefits offered by Shell's Geodemographic System-Shell Net. Shell work in partnership with their customers to achieve a long term, profitable relationship.

The benefits of consumer recognition and confidence in the strong brand identity of Shell are capitalised on with a comprehensive selection of brand reminders and consumer events, like the Women's Workshop programme.

The retention and development of business through trading up, promotions and on-going business advice is key to the success of Shell's customers.

Marketing support is also the key to unlocking the full business potential of any operation, and Shell is committed to working towards and achieving this for all their customers.

A 1930 service station

... TODAY SHELL IS COMMITTED TO DEVELOPING LONG-TERM PARTNERSHIPS WITH WORKSHOPS NATIONWIDE

BUSINESS SUPPORT

A COMMITMENT TO DEVELOPING YOUR BUSINESS

As part of a continued commitment to developing a profitable partnership, Shell offers a complete range of services that have been specifically designed to suit your business needs and development. A number of flexible financial packages are available, including tailor made options to support profitable development and growth. Workshop breakdown cover can be provided to minimise workshop downtime, with a guaranteed call out and repair service that ensures the smooth running of your business.

Shell's belief in promoting long term, profitable partnerships is also demonstrated by their investment in business support services like the product audit review. This review ensures that the correct products, in line with motor manufacturers recommendation, are being purchased and sold through the workshop to maximise your profitability.

The benefits offered by business support provide the framework on which a successful partnership can be built, and Shell are constantly working with their customers to develop and improve the services on offer.

The first Scammel 6 wheeled road tank wagon, 1924

... SHELL RIMULA, NOW THE BEST SELLING DIESEL ENGINE OIL IN THE WORLD

OPERATIONAL SUPPORT

KEEPING YOUR BUSINESS MOVING

Shell is committed to offering the very best in service and support to our customers.

To enhance the smooth running of your workshop it is essential that delivery, equipment and customer service are provided as a reliable and efficient resource for you to call upon. Shell's investment in these areas ensures peace of mind for you and an improved service offer for your customers.

Environmental protection is also an important part of any responsible business strategy. A best practice approach to these issues can attract extra custom from a growing section of the population. Shell therefore provides a range of items and offer expertise in this area to help your business benefit from these developments. Keeping your business moving and growing is key to Shell's strategy for developing long term, profitable partnerships. The back-up offered to you by marketing, operational and sales support plays an integral part in achieving this aim.

1937 Napier Railton

... TODAY SHELL IS IN POLE POSITION

NEWS

AHEAD OF THE FIELD

As you would expect from one of the world's leading suppliers of oils and lubricants, Shell is committed not only to the development of innovative and successful products, but also to the development of business partnerships that produce long term, profitable relationships.

All the products and services described, have been researched and executed with you, the customer in mind. By working with you, Shell will continue to remain ahead of the field in terms of product innovation and customer service. The investment in marketing, operational and business support means you can rest assured that you are entering into partnership with a company which can fulfil all the criteria your business needs, to continue to succeed.

In today's highly competitive market you can be confident that a partnership with Shell is the best route to achieving the profitability you want for your business. Like you, Shell is determined to remain in pole position ahead of the competition.